Can-i Wellness is excited to introduce one of our longtime Can-i Wellness ambassadors, Justin Roethlingshoefer as a coach on Can-i Wellness’ Athletic Advisory Council. Justin has over 12 years of experience in the Sports Performance, Sport Science, Health, Nutrition and Fitness field. He is a former head strength coach who has served in the NHL, NCAA, and the AHL. Additionally, Justin is a best-selling author of three books on mindset, body development, and fitness.
Justin was born and raised in Edmonton, Alberta, Canada. Ever since he was a child, he loved sports, especially hockey. His hockey career was full of ups and downs, with plenty of traveling between Canada and the United States. He later moved to the United States to pursue higher education and prepare for life after hockey. Justin earned a bachelor’s degree in Movement Science from Westfield State University, later pursuing his master’s degree in Exercise Physiology from University of Louisville.
Justin’s passion for helping others led him to become the founder, alongside his fiancé, of OWN IT, a global training and coaching company. OWN IT helps organizations, entrepreneurs, and individuals maximize their performance potential. Justin and his fiancé now work with over 500 CEOs and executives. Combining data applications to the best athletes and biggest companies globally, he is known as “the data guy.” Currently, he runs a private body preparation camp called “The Hockey Summit” for pro hockey players in Florida to prepare them for the upcoming NHL season.
Justin’s 30 Day Fitness Journal
Justin describes how his coaching practice is about creating substantial change and building habits for the long-term. He emphasizes how training needs to be holistic. Beyond simply fitness and nutrition, training should also be about hydration, sleep, and recovery. Since everyone is different, there is no “one size fits all” approach.
Justin’s 30 Day Fitness Journal shows how consistency and lifestyle can make a difference in results. In this series, Justin purposely gained 15 pounds to test the effectiveness of the OWN IT program over a month.
Three keys to maintaining habits are to come from the heart, allow for quick wins and be accountable. Fitness is not about genetics; instead, it is about consistency and routines.