Can-i Boost Oral Spray Featured in Vitamin Retailer Magazine

This month’s issue of Vitamin Retailer Magazine featured an in-depth look at customizing energy enhancement. And Can-i Boost oral spray was highlighted as leading the way in healthy, innovative ways to get more energy. With quotes from Can-i Wellness CEO Chris Lord and Can-i Wellness Chief Wellness Officer, Dara Torres, the article draws attention to the need for both retailers and consumers to explore a more diverse range of energy solutions rather than a one-size-fits-all approach. Here’s a summary.

Energy replenishment has never been more top of mind. A survey conducted by OnePoll among 2,000 adults revealed significant impacts of the pandemic on energy levels. A staggering 58 percent reported feeling unfocused despite ample rest, while 56 percent attributed their low energy levels to disrupted sleep schedules.

The energy section of your store may need a revamp to accommodate the growing demand for products that promote sustained energy without compromising health. “Athletic and health-conscious people are seeking energy products that support the body rather than abuse the body,” said Chris Lord, CEO, Can-i Wellness. “Using healthy ingredients to support energy, such as B vitamins and green tea extract, rather than loading the body with excessive caffeine is one way the category is evolving.”

Subcategories within the energy enhancement domain include adaptogenic herbs for resilience, amino acids such as BCAAs and proteins for muscle energy and recovery, essential B vitamins and minerals for individuals with high energy demands, and metabolic enhancers that optimize energy output by improving metabolic processes.

While caffeine is a familiar ingredient, its various forms and concentrations necessitate guidance for consumers to choose the most suitable option for their energy needs. From naturally occurring caffeine in green tea to highly concentrated synthetic forms, the range of caffeine products can be overwhelming without proper information.

Lord explained, “The main concern with most energy supplements is the sometimes dangerous amounts of caffeine in many of these products that can lead to unwanted side effects, such as heart palpitations, insomnia and anxiety. In addition to unhealthy levels of caffeine, these products often contain high amounts of sugars and sugar substitutes as well as dyes and preservatives.”

Dara Torres, 12-time Olympic medalist in swimming who serves as ambassador for Can-i Wellness, says “When I’m looking for energy products, I want to make sure there’s not a ton of caffeine and the product contains all-natural ingredients. I don’t want to take something that’s going to make me on edge either.”

She advises retailers to, “make sure there’s something on the products that says it’s a part of safe sport or that you have access to the certificate of analysis for the product. That’s the biggest issue with finding something that’s not on the banned drug list.”

Despite the abundance of energy support products, limited shelf space necessitates strategic selection to cater to diverse consumer demographics, including athletes, students, gamers, parents, and seniors.

For customers averse to beverage and pill consumption, oral spray products offer a convenient alternative with rapid absorption and minimal caffeine content, making them suitable for various lifestyles and preferences. In particular, Can-i Boost from Can-i Wellness, provides several advantages, according to Lord. “It has one-seventh the amount of caffeine than one cup of coffee without giving you the jitters; is fast acting (three to six times faster than other supplement forms), and has up to eight times higher absorption than a gummy or pill.”

He commented, “For retailers where yield for space is so important, there are many advantages of oral sprays. In an industry that’s known for beverages that are bulky and heavy and have a short lifespan, a high-yield, minimal-space, long shelf-life product is an ideal proposition for both retailers and consumers.”

As the demand for sustained and enhanced energy persists regardless of season or lifestyle, retailers must adapt their offerings to meet evolving consumer needs while prioritizing product efficacy and safety.

Read the full article here.


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